OBJECTIVES OF THE FUNDING PROGRAMME
The general objective of the information provision and promotion measures is to enhance the competitiveness of the Union agricultural sector. The specific objectives of the information provision and promotion measures are to:
(a) increase awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union;
(b) increase the competitiveness and consumption of Union agricultural products and certain food products and to raise their profile both inside and outside the Union;
(c) increase the awareness and recognition of Union quality schemes;
(d) increase the market share of Union agricultural products and certain food products, specifically focusing on those markets in third countries that have the highest growth potential;
(e) restore normal market conditions in the event of serious market disturbance, loss of consumer confidence or other specific problems.
ACTION TYPES FUNDED
(a) proposals can only cover products and schemes listed in Article 5 of Regulation (EU) No 1144/2014;
(b) proposals shall ensure that measures are implemented through implementing bodies as referred to in Article 13 of Regulation (EU) No 1144/2014. Proposing organisations must select bodies responsible for implementing programmes ensuring best value for money and absence of conflict of interest (see Article 2 of Delegated Regulation (EU) 2015/1829). The proposing organisation shall undertake that the body responsible for the implementation of the programme shall be selected at the latest before the signature of the grant agreement (see Article 10 of the Implementing Regulation (EU) 2015/1831);
(c) if a proposing organisation proposes to implement certain parts of the proposal itself, it shall ensure that the cost of the measure which it plans to carry out itself is not in excess of the normal market rates;
(d) proposals shall comply with Union law governing the products concerned and their marketing, be of significant scale, have a Union dimension and comply with all other provisions of Article 3(1) of Delegated Regulation (EU) 2015/1829;
(e) if a message conveyed concerns information on the impact on health, proposals shall comply with the rules as referred to in Article 3(2) of Delegated Regulation (EU) 2015/1829;
(f) if the proposal proposes to mention origin or brands, it shall comply with the rules as referred to in Chapter II of the Implementing Regulation (EU) 2015/1831.
(i) trade or inter-trade organisations, established in a Member State and representative of the sector or sectors concerned in that Member State, and in particular the interbranch organisations as referred to in Article 157 of Regulation (EU) No 1308/2013 of the European Parliament and of the Council (3) and groups as defined in point 2 of Article 3 of Regulation (EU) No 1151/2012 of the European Parliament and of the Council (4), provided that they are representative for the name protected under the latter Regulation which is covered by that programme
(ii) producer organisations or associations of producer organisations, as referred to in Articles 152 and 156 of Regulation (EU) No 1308/2013 that have been recognised by a Member State; or
(iii) agri-food sector bodies the objective and activity of which is to provide information on, and to promote, agricultural products and which have been entrusted, by the Member State concerned, with a clearly defined public service mission in this area; those bodies must have been legally established in the Member State in question at least two years prior to the date of the call for proposals referred to in Article 8(2).
Only applications from entities established in EU Member States are eligible
ELIGIBLE COSTS AND FUNDING RATE
Eligible costs are actually incurred by the beneficiary of the grant and meet all the criteria indicated in Article 6.1 and 6.2 of the model grant agreement and in Article 4 of the Delegated Regulation (EU) 2015/1829
Co-financing shall take the form of reimbursement of a specified proportion of eligible costs actually incurred; it will also comprise a flat rate covering indirect costs (equal to 4 % of eligible personnel costs) that are linked with the implementation of the action (1).
Maximum amount requested
The EU grant is limited to the following maximum co-funding rate of:
— for simple programmes in the internal market: 70 % of the eligible costs
— for simple programmes in third countries: 80 % of the eligible costs
— for simple programmes in the internal market of beneficiary established in Member States receiving on or after 1 January 2014 financial assistance in accordance with Article 136 and 143 TFEU (2): 75 % of the programme's eligible costs
— for simple programmes in third countries of beneficiary established in Member States receiving on or after 1 January 2014 financial assistance in accordance with Article 136 and 143 TFEU: 85 % of the programme's eligible costs
These two latest percentages shall apply to those programmes decided upon by the Commission before the date from which the Member State concerned no longer receives such financial assistance.
Consequently, part of the total eligible expenses entered in the estimative budget must be financed from sources other than the EU grant (co-financing principle).
The total budget is EUR 95 000 000.